Personality Antecedents of Online Buying Impulsiveness
نویسندگان
چکیده
منابع مشابه
Stage antecedents of consumer online buying behavior
Unlike previous research which adopts simultaneous measures to examine customers’ satisfaction with the entire online shopping experience, this study examines two important stages of online buying behavior: ordering and fulfillment. The explicit consideration of the two stages acknowledges the fact that in an online environment, the two stages are distinct and there is a delay between the time ...
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Research Article John D. Wells University of Massachusetts Amherst [email protected] Veena Parboteeah Eastern New Mexico University [email protected] Joseph S. Valacich Washington State University [email protected] With the proliferation of e-commerce, there is growing evidence that online impulse buying is an emerging phenomenon, which has been the focus of researchers from a variety of d...
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ژورنال
عنوان ژورنال: Journal of Economics, Business and Management
سال: 2015
ISSN: 2301-3567
DOI: 10.7763/joebm.2015.v3.222